Confirmed: Fancy Buys Samplrs.com To Beef Up Its Artisanal Food Business

We haven't heard too much from Fancy.com -- a competitor to Pinterest and sites focused on social commerce -- since it raised $26 million in October 2012, but this is changing today. Fancy has made what looks to be its first acquisition: Samplrs.com -- a specialist in artisanal foods, which it sells by subscription. The news, which we received via anonymous tip, was reportedly sent out in a customer email from Samplrs today. When you visit the site, it now redirects to Fancy.com.

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